Jason Lingard’s eponymous label is dark and innovative with strong roots in the avant-garde aesthetic. He employs modern draping techniques to create garments that are timeless and trans-seasonal. His aesthetic and process pays homage to the Japanese-draped aesthetic with neo-Gothic touches. 

Drawing inspiration from various influences including nature, new technology, science fiction, contemporary art, music and film. He employs a creative, fluid design process, aiming to create a balance between producing both challenging statement pieces and garments that are more timeless and wearable.

A central throughline in any of Lingard’s collections is for each garment to fit interchangeable body shapes, genders and ages all the while transcending trends and fast-fashion. Central to his ethos is an appreciation for high-end finishings; quality, natural materials such as linen, leather, silk, wool and fine cottons; building a personal relationship with his makers, suppliers and retailers.

In 2020 Jason Lingard launched his diffusion range Gaard; a collection of "not so basic basics" that focussed on tees, jersey dresses and merino knits with shapes inspired by his mainline and a selection of dynamic placement prints.

The Gaard range was born from an Asia New Zealand Foundation trip where Jason –as part of a group of ethically-minded Kiwi fashion designers– explored small local factories in Asia and met with local designers. Settling on two small family-run factories in China that we are confident in their quality and also the treatment of their employees.

Every piece is still designed, pattern-made and prototyped in our Auckland studio near Titirangi. Then bulk production is handled offshore.